Even Revel’s Facebook web page bears their brand new slogan: Gamblers Wanted
It is the very first good news since Atlantic City’s casino that is newest started: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every where within Revel Casino-Hotel.
New Campaign Working
Having its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered directly on the front associated with the casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is out with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ strategy is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘we think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos will be wanting more gamblers; the figures for all of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other gambling enterprises that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, by having a 6 percent jump compared to year that is last.
Helping the July numbers, apparently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 % more site visitors stopped during the information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the decision for those prepared to wager, it seems that at final Atlantic City’s efforts to mimic what has struggled to obtain years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There ‘s royal vegas instant play no question that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in meeting ancillary spending into the coffers of hotels, gambling enterprises and retail.
Needless to say, while one month that is good good, for a property like Revel which has been plagued with bad figures since it opened just 15 months ago, an ongoing winning streak will probably be required to persuade investors that the worst has ended. To that end, Hartmann says there may well be more of the incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we can keep the marketplace share figures,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new (interim) CEO in Hartmann. He claims the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ sort of home.
‘Our company is profoundly grateful that many Atlantic City gamblers are giving us a 2nd chance,’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons aided by the name that is same took home $1 million following an Ohio casino error
Whenever Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a Saturday night, the house was packed. The drawing ended up being televised and plenty of local media were on hand to catch a glimpse of the winner. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’
You Profit! No, Wait, YOU Win!
It was the moment of a life time for Kevin Lewis, who had been in attendance that night. He had been there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino recognized they had a problem that is major their hands.
Kevin Lewis, as it turns out, isn’t precisely a rare title. And while one Kevin Lewis ended up being in the audience at the casino, another one was watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
When the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were certainly plenty of solutions to them: only the winner that is rightful’ the money, and several such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or very little.
But the Horseshoe decided to simply take another approach. Rather than result in the guys worry about which you might ultimately receive the prize, they merely awarded two million dollar awards instead: someone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So consistent with our commitment to do the thing that is right our visitors, Horseshoe awarded a $1 million prize every single of this males.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the problem, and their prize money was never actually in question. However the Lewis who showed up at the casino that night is grateful that luck was on his side.
‘When I heard my name we stated, ‘God finally gave me a big win,” Lewis told local television station WCPO. He later attributed his win to simply ‘being in the right place at the proper time.’
Six Degrees of Separation
Incredibly, the two winners have lot in common. Not only do they share a name and play at the exact same casino, however they both live in the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the principle reasons for a casino being so generous in a situation such as that one is obviously to build some good PR, therefore the Horseshoe is the big champion on that account. On social media internet sites like Facebook, the Horseshoe’s page has been flooded with messages praising their choice, with most clients seeing it being a classy move by way of a business that ended up being under no obligation to give out the excess money.
Caesars Entertainment Misses A put in Macau
There will not be any Caesars Entertainment casinos in Macau
The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the season.
The big questions is, why?
No License to Deal
it might revolve around Caesars’ ability to secure a gaming license; or absence thereof.
The casino giant purchased the greens area back 2007, for $578 million, then called the Macau Golf course, hoping to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the past decade. However, it was maybe not to be, as well as in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge plus one they’ve been still having to pay for. Caesars was also provided a Wynn Resorts sub-concession back 2006, but nixed the opportunity; a move that has been obviously a bad one looking back, Loveman admits.
The problem lies in the fact that the Macau federal government has cut off issuing any gaming that is additional beyond the existing six concessions and sub-concessions, so Caesars types of shot themselves within the foot by not taking the Wynn deal once they could. Never having themselves presented a credit card applicatoin right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times does not have any second opportunity to enter probably the most profitable gambling region on the planet now; an unfortunate truth for a company that holds the greatest long-term debt load of any casino conglomerate on the market: a whopping $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las vegas, nevada six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars happens to be busy doing some major business that is internal: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming company (the business’s WSOP-branded on the web poker is next in line to introduce in Nevada) and a fully planned Baltimore casino into a separate business that is majority-owned by the moms and dad.
Clearly, buying and offering property for the profit is additionally not just one of Caesars’ decision-making skills that are best either; the business took a $101 million write-down on the land, which they’d known as Caesars Golf, if they use it the market a year ago, and even that leaves them $40 million in the red, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits from the sale to pay down their financial obligation.